Rouge Dior. the Dior makeup icon. is housed in a contemporary new case and comes in a wide range of shades and two finishes for limitless makeup looks. Long-wearing. Rouge Dior is infused with hydrating floral lip care for 24 hours of comfort. A true couture accessory dressed in signature Dior style. the new Rouge Dior lipstick is adorned with the emblematic cannage pattern and a CD band. Its magnetic lid clips on and off in one simple step.